Cheryl Cole Fight For This Love Music Video Analysis

Cheryl Cole- Fight For This Love

Establishing Shot

The establishing shot fades in to a close up shot of the artist. This uses the artist star persona right from the beginning engaging the audience and her fans as they immediately know that it's her video. Within the first 5 seconds of the video the artist makes eye contact with the audience which not only gains the attention of the audience, it shows the confidence the artist has as well as making the audience feel like the artist is connecting with them. The artist is in the centre of the shot and her face is framed by her hair making her the centre of attention and the first thing the audience sees.

Wide Angle/Birds Eye View

This wide angle shot taken at a birds eye view is in a white setting, this makes everything look really bright and focuses on the artist and her dancers because the dancers are wearing black which stands out on the white background. The artist is wearing mostly white which has connotations of innocence, her trouser are animal prints which links to the title of the song "Fight" because animals and fighting are both linked together. The artist is in the centre of the rest of the dancers so she is focused on which builds her star persona. It's taken at a bird’s eye view which makes them look smaller and vulnerable

The artist is again in the centre of the shot so she is centre of attention and the audience focus on her. On the left hand side of the artist is her name which uses her star persona linking her to her name for the audience to see and to make it easier for them to remember, this also ensure the song is always linked to the artist because she is in the video and her name covers the first third of the shot. The house style is consistent as the same three colors are used throughout the video: White, black and red. Black and red both provide the binary opposite of white as they are associated with mystery, danger and maturity whereas white connotes innocence, immaturity and submissiveness. This shows the artist had many qualities informing the audience about the artist. In the final third of the shot the lyrics to the song are written, this links to the lyrics and allows the reader to sing along if they want. The artist is wearing a military looking outfit which again links to the title and chorus of "fighting" and wearing the colour red links to "love"