Taylor Swift- Wildest dreams
Establishing Shot
The
establishing shot has the artists name in big bold letters, immediately tell
the audience that this is a “Taylor Swift” song. From the audiences perspective
this is a positive feature because they recognize the name of the artist and
will continue to watch. Beginning the video in this way gives the artist
importance as she is being introduced, it also builds her star persona so the
reader knows whose site they are on. It also introduces the setting, we know
that it’s set in the desert, this reflects the title of the song “Wildest
Dreams” because there are wild animals there and it’s a wild place. The opening
of the video is film like as it shows the artists name and other credits, from
this we know the video is going to be narrative based.
Wide Angle Shot
A wide angle shot is used
for several reasons: wide angles capture the immense landscape behind the
artist. Another reason for the wide angle shot being taken from a distance is,
the artist is in the centre of the page making her the first thing the audience
looks at when they watch the video. In the shot the artists is wearing a dress,
the dress is flowy and very feminine, this links to the setting and the title
of the song “Wildest Dreams” because the dress is free just like the artist is
free to “Dream”. The majority of the audience would have a dominant reading as
they would accept what happening in the video as it reflects western ideologies
of females. However, feminists would encode the video and they would have a
partial reading of the text because, on the hand the female is doing things to
please the male which goes against feminists theories however on the other hand
they would like the video because the video shows women can do what they want,
they are empowered even without men like at the ending of the video.
Wide Angle three shot
The lyrics do not match the
video however they do link- “he said let’s get out of the town” which is the
artist getting ready to go “out of the town” This is a stereotypical shot
because she is doing as he says and she’s getting ready for him which links to
the time the video is set. The scene begins focused just on the artist and then
it then slowly zooms out to include the rest of the scene which still focuses
on the artist as she is in the middle of the shot as well as being framed by
the lighted mirror.
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